Miracle Gro

Over the past 30 years, Miracle Gro has become a household name and the world's largest maker of lawn and garden products. This Rebrand Concept aims to envision the brand for a younger audience, celebrating the rise of millennial plant parents and their deep connection to plants as a way of cultivating life and nurturing love. It emphasizes the journey of parenthood, not just for human children but also for their beloved leafy companions. This campaign is about embracing plant parenthood's joys and challenges while fostering a community of passionate, caring, and nature-loving individuals.