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Gleeem
Visual Identity, Packaging Design
Art Direction
Credits
Mentor:
Jennifer Cole Phillips
Gleeeem is a visual identity concept for dentist-grade whitening toothpaste. It aims to bring a whimsical refresh to the clinical and repetitive visuals that exist in the market for such toothpaste today, without modifying the classic form of the existing box and tube.
*Photograhs of packaging taken by myself
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