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Visual Identity, Packaging Design 

Art Direction



Jennifer Cole Phillips

Gleeeem is a visual identity concept for dentist-grade whitening toothpaste. It aims to bring a whimsical refresh to the clinical and repetitive visuals that exist in the market for such toothpaste today, without modifying the classic form of the existing box and tube.

*Photograhs of packaging taken by myself

PentaAwards for Packaging - Special Mention

Dieline Feature

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